The Modern Marketing Blog

July 1, 2020
Why Your Business Needs a Blog

Why Your Business Needs a Blog

Blogging is one of the most powerful digital marketing tools that any business with a website can put to work. A blog is organic content written for the purpose of providing value to your audience and driving traffic back to your website from social media or third party sites. Not only does it help frame you as an industry expert, it also improves your website’s SEO, it is an effective way to establish your brand’s […]
June 24, 2020
6 Ways to Increase Your Brand's Engagement on Social Media

6 Ways to Increase Your Brand’s Engagement on Social Media

Social Media can be the best way to advertise your business. Initially, it can essentially be a free avenue to introduce your brand online, however, it can be tricky. There’s a popular saying that goes “If you build it, they will come” but this doesn’t apply to social media. You can build it but the chances of people finding it on their own can be slim. Here’s a few things you can do to first […]
June 15, 2020
What You Need to Know About the Newest Shops Feature for Facebook & Instagram

What You Need to Know About the Newest Shops Feature for Facebook & Instagram

During the pandemic, eCommerce brands have been taken to another level and have arguably gained the most value from social media. “Recent data from the Sprout Social Index should serve as a wake-up call for retailers skeptical about what social media is worth. Whether it’s a digital or in-person purchase, social followers signal potential business for brands of all shapes and sizes.” This means any seller can bring their business online, no matter the budget. […]
June 8, 2020
The Best Social Media Practices to Reach Boomers, Gen X, Gen Y, and Gen Z

The Best Social Media Practices to Reach Boomers, Gen X, Gen Y, and Gen Z

Contrary to popular belief, social media is not exclusively for Millennials. Baby boomers are not only using social media daily, but 84% of boomers report that social media is likely to improve their lives. No matter the demographic your brand is trying to reach, social media is the best tool to make contact.  When considering which social media platforms will work best for your brand, you’ll have to first identify what your target audience is. […]
June 1, 2020
Social Media Strategy to Reach Your Audience as Your Business Reopens

Social Media Strategy to Reach Your Audience as Your Business Reopens

As state and nationwide shelter-in-place orders are being eased, we are seeing more and more businesses opening their doors. With reopening a business in today’s landscape, it’s important to remember a lot has changed since the COVID-19 pandemic began. Hours of operation might be different, sanitation and safety measures are being taken and social distancing precautions are being implemented. It’s important to let your customers know when you are open for business, how you will […]