The Modern Marketing Blog

March 30, 2020
The Dos and Don’ts of Sharing Relevant News to Social Media for a Business

The Dos and Don’ts of Sharing Relevant News to Social Media for a Business

In this unprecedented time of COVID-19, news reports, stories and updates are released daily– if not hourly. Combine this with our new normal of social distancing, quarantines and lockdowns, and you have this news being consumed by readers almost instantly. And while many are actively searching for the latest updates, there is also an abundance of false information circulating as well. Whether you’re sharing news relating to COVID-19, or sharing articles that relate to your […]
March 24, 2020
What Businesses are Doing Right During COVID-19

What Businesses are Doing Right During COVID-19

Many companies are adapting to the safety issues and health of their customers, employees, and business. As closures, take out, curbside pickup, and relief planning have been changing by the hour, there are certain measures people are taking to keep business up and running and under control. Let’s take a look at what businesses are doing right during COVID-19.  For Customers Keeping your customers informed will help ease any anxieties they might have. While businesses […]
March 18, 2020
Ways to Help Support Local Businesses

Ways to Help Support Local Businesses During the Coronavirus

During times of crisis, there is a feeling of uncertainty that surrounds us. This is typically felt at a local level during hurricanes or strong storms, but the current Coronavirus pandemic is being felt on a global scale. It’s left people forced to quarantine and businesses to shut their doors for the foreseeable future. As doom and gloom as it sounds, the silver lining is that we do have digital tactics in place to help […]
March 17, 2020
Marketing to Generation Z

Marketing to Generation Z

Just when we thought millennials were the tech-savviest of the bunch, enter Generation Z. Defined as those born between 1995-2015, they were practically born with mobile devices in their hands. Having this advantage, (or disadvantage depending on how you look at it) they don’t know what it was like before computers and smartphones inhabited our world. They grew up with the digital world at their fingertips and expect information at the ready.  When it comes […]
March 16, 2020
COVID-19 and the Digital World

COVID-19 and the Digital World

COVID-19 has taken the world by storm in just a few short weeks. The rate at which this virus has progressed has left businesses scrambling on what to do next. Hours of operation, services offered, and event calendars change by the day, creating a lot of confusion and uncertainty. At The Modern Connection, we are lucky to work in a digital sphere that allows us to effectively transition from working in an office setting to […]